At Trend Auto Group (“Trend") we respect your privacy and value our relationship with you. Your personal information will be protected and will not be sold to any third party. Our goal is to enhance your product and service experience with us. By submitting this personal information to us, you are consenting to its use and disclosure for the following purposes:
- Meeting safety, security, legal and regulatory requirements;
- Providing you with general marketing, product, service and business partner information and offers;
- Conducting market analysis;
- Meeting safety, security, legal and regulatory requirements;
- Satisfying other reasonable, legitimate business interests (such as collecting outstanding debts).
If these intended uses are not reasonably obvious from the circumstances in which personal information is collected, we will provide you with an opportunity to withhold your consent to the collection, use or disclosure of the information. For example, we will give you an opportunity to tell us not to use for marketing purposes the contact information that you provide us when registering for a service. Keep in mind, however, that there are limited situations in which applicable laws require or allow us to collect, use/disclose personal information without consent. They include, for example, safety and law enforcement/compliance activities.
WHAT INFORMATION ABOUT ME IS COLLECTED BY TREND AND HOW IS IT USED?
1. Personal Information that Trend May Collect About You:
Trend collects personal information about you that is reasonably necessary for the purposes described above. We may collect this information directly from you or from our web sites, dealers/retailers, affiliates, service providers, and other sources that compile lists of potential vehicle purchasers, always with your consent when required by law. For example, when you purchase or lease a vehicle, Trend will collect information about you. Trend also conducts contests, quizzes, surveys, promotions and offers several forms of personalized services such as vehicle extended warranties, detailing and other services, in respect of which you may be requested to provide certain contact and eligibility information such as name, mailing address, telephone number, e-mail address, age and other information that may be required to provide or administer these services or promotions. We may also ask you to provide additional information about your purchasing patterns and preferences, gender and other financial, insurance and demographic information such as family income. We use this information as described in our list of uses set out above. The more information you volunteer, and the more accurate it is, the better we are able to customize and improve your experience with Trend Auto Group.
2. Visiting The Trend Web Site:
During normal Web site usage, you can visit our site without communicating any personal information. However, to make use of certain features on our site, such as contests, quizzes, promotions, personalized services, or online appointments, users may need to register with the Trend site. As part of this voluntary registration, Trend may request contact and eligibility information such as name, mailing address, telephone number, e-mail address, age and other data required for operating these services or promotions. As described in paragraph 1 above, we may also ask you to provide additional personal information. We use this information as described in our list of uses set out above. Again, the more information you volunteer, and the more accurate it is, the better we are able to customize and improve your experience with Trend. You should be aware that when you share personal information in public areas of our Web site, such as chat rooms or bulletin boards, this information might be seen and used by others. We urge you to exercise good judgment when sharing personal information in these forums. When you visit the Trend web site, we may collect and store information about your visit on an anonymous, aggregate basis using "cookie" technology. A cookie is an element of data that a Web site can send to your browser, which may then store the cookie on your hard drive. Cookies may tell us the time and length of your visit, the pages you look at on our sites, and the site you visited just before coming to ours. We may also record the name of your Internet service provider. This information allows us to measure site activity to tailor the consumer's experience within our Web site. The goal is to save you time and provide you with a more meaningful visit. Cookies used by Trend on its Web site are solely to facilitate navigation and security across the site, and are not used to capture or reveal personal information. If you are concerned about cookies, you may modify your browser settings to notify you when you receive a cookie. If you do not know how to modify your browser settings please consult your browser documentation or the supplier web site. You may visit the Trend Web site with your cookies turned off. However, you may not be able to access some of the areas of our site, which require cookies for customization and personalization.
WILL TREND SHARE MY INFORMATION WITH OTHER PARTIES?
At Trend Auto Group (“Trend") we respect your privacy and value our relationship with you. Your personal information will be protected and will not be sold to any third party.
However, we may disclose your personal information as required by law, in conjunction with a government inquiry or in litigation or dispute resolution.
Additionally, our Web site, www.trendautogroup..com , does contain links to sites outside of and not controlled by Trend e.g. independent product review sites. Trend is not responsible for these sites, their omissions or for the policies or content of their Web sites. We recommend that you read the privacy policies of these sites before making a decision to provide your personal information to the site operators.
HOW IS MY PERSONAL INFORMATION PROTECTED?
Trend is committed to protecting your personal information in full compliance with this Privacy Policy and applicable laws. Trend understands your concerns about online security and about the security of your information otherwise collected by us and we take reasonable precautions to prevent the loss, misuse or alteration of information under our control. Your personal information may be stored and/or processed or otherwise used by Trend both inside and outside of Canada. In addition, we employ generally accepted information security policies, procedures and techniques.
We encourage you, the user, to observe the security features built into your browser. Upgrading to the latest version of an Internet browser will often provide increased security.
CAN I OPT-OUT OF TREND MARKETING PROMOTIONS AND INITIATIVES?
If you do not want to be contacted for product, service or marketing initiatives, or if you would like to be removed from any direct marketing initiatives, surveys, telemarketing or direct mail or e-mail lists, or if you would otherwise like to limit our use or disclosure of your personal information, please contact us as indicated below.
Except as required or permitted by applicable law, we will respect your wishes relating to the use of your personal information and we will ensure that your file reflects the limitations that you have requested. Unless they are obvious, we will advise you of the consequences of withdrawing your consent. For example, if you withdraw your consent, Trend may not be able to provide you or continue to provide you with the services or information about products or services or related promotions that may be of value to you.
HOW CAN I ACCESS AND CORRECT ERRORS IN MY INFORMATION?
You can access and correct errors in your personally identifiable information by contacting us as indicated below. Note: If a correction involves your Trend vehicle purchase, you will be asked for your Vehicle Identification Number (VIN), name, address and additional contact information.
While Trend uses reasonable efforts to ensure that the information we hold about you is accurate, complete and current, we often rely on you to inform us about changes to your contact or other relevant information (e.g., name, address, telephone number, etc.).
HOW DO I CONTACT TREND?
Trend is committed to continuous improvement, and values your input. We welcome your comments and/or suggestions on improving our Web site and policies. If you have any comments or concerns, or wish to limit the use of any of your personal information that we may have, you may contact Brian Law at 604-671-4461. Or you may contact us by email at: brian@trendautogroup.com
HOW IS PRIVACY MANAGED AT TREND?
Trend ensures full compliance with all applicable Privacy legislation and has provided information to its staff relating to privacy obligations.
WILL TREND UPDATE ITS PRIVACY POLICY?
We are always looking for ways to improve and update our web site to further enhance its effectiveness. Consequently our policies including this privacy policy will continue to evolve and Trend reserves the right to alter this privacy policy from time to time and such changes will be effective ten days following the date on which this privacy policy is revised and posted to our Trend web site. We encourage you to visit our Privacy page from time to time to view our most current privacy policy.
Posted October 2007.
